I named Al-Wajieha after my grandmother — a woman who taught me that femininity isn’t about age… it’s about presence. She was the kind of woman who could be over 70 and still look effortlessly chic, elegant, youthful, and put-together without even trying. You know that sentence, “المكان ده فيّه ست”? That magical feeling when you enter a room and immediately feel a woman’s touch — in the way the desk is arranged, the way the clothes are folded, or even the hilarious way she parks the car that makes you say, “آه لا… دي ست اللي كانت سايقة!”

That was my grandmother.
And that’s the spirit I wanted to bring into this brand.

Al-Wajieha is feminine without fuss, modest without layers, elegant without effort — just like her.
A brand made for real women, real bodies, real life… but with that unmistakable woman’s presence that makes everything feel beautiful.